Let the fun begin!
Capture your favorite moments and memories at the first Keepsake Ornament event of the year! Shop over 200 new designs, including limited-quantity and first-in-series ornaments. Get your best Bonus Points opening weekend, July 15–16, when you shop in store or online. Online shopping begins Saturday, July 15.
Double your Bonus Points July 15–16 only!
Crown Rewards members earn 100 BONUS POINTS for every Keepsake Ornament purchased. Plus earn extra points when you buy 5, 10 or 15 ornaments.
Lots to love in limited quantities
In stores only, you'll want to hurry in to get yours during Keepsake Ornament Premiere! One per customer while supplies last.
Quantities vary by store.
Ursula | Disney The Little Mermaid
I Claim This Planet | Marvin the Martian–LOONEY TUNES
Lady Mountain Bluebird
1967 Pontiac® Firebird® 400
Golden Dream™ Barbie™ Ornament
First Order Stormtrooper™ FN-2199 | Star Wars: The Force Awakens™
Father Christmas’s Reindeer
Pinocchio and Jiminy Cricket | Precious Moments Disney Pinocchio
SCARECROW™ | THE WIZARD OF OZ™
A Little Pony for Christmas
Prepare for epic Storytellers magic
Experience exciting and innovative technology with our unique Storytellers Keepsake Ornaments. The new technology allows each ornament to give you a fun show on its own, but when other Storytellers ornaments from the set are added, they'll unlock more interactive performances! Just push a button on a Storytellers ornament and it will send out a signal to determine what other ornaments are nearby. Then sit back and enjoy the show!
Keepsake Power Cord | FREE when you buy any Storytellers Keepsake Ornament, July 15–23.
Star Wars™ Collection
$39.95 each
Bring the wonder and fun of the Star Wars Collection to your tree, and relive some of your favorite scenes from Star Wars: A New Hope. Collect them all to unlock even more performances, each one with real sound effects and dialogue from the film. Uses the new Keepsake Power Cord.
Preorder now (online only), or purchase in July: Death Star™ and Darth Vader’s TIE Fighter™
Available in October: X-Wing Starfighter™
July 15 only—register at your local Hallmark store for a chance to get a limited-edition set before anyone else! Learn how
Merry Music Makers
$24.95 each
These Merry Music Makers complement one another as their lights and songs come to life with our new Storytellers technology. Let the little guys entertain you on their own, or hang all three for a full show. The cool pink and blue colors make any tree a little more festive. Uses the new Keepsake Power Cord.
Available in July: Groovin’ Guitar and Swingin’ Sax
Available in October: Playful Piano
Special offers make Ornament Premiere even more fun
1 DAY ONLY—MICKEY'S MAGICAL RAILROAD LIMITED EDITION
Visit your participating Hallmark Gold Crown store July 15 to register for a chance to purchase a limited-edition version of this year’s Mickey’s Magical Railroad ornament.
Limit one per store, so don’t miss your chance!
Offer details
1 DAY ONLY—STAR WARS™ COLLECTION JEDI MASTER SET
Visit your participating Hallmark Gold Crown store July 15 to register for a chance to purchase a limited-edition Star Wars™ Collection Jedi Master Set.
You could be the first to own all three Star Wars™ Storytellers!
Offer details
BIG WEEKEND BONUS POINTS
Crown Rewards members earn 100 Bonus Points for every Keepsake Ornament purchased July 15–16. Plus earn extra points when you buy 5, 10 or 15 ornaments.
WOODEN MINIATURE ORNAMENT TREE
Save $10 when you buy 3 or more miniature Keepsake Ornaments, July 15–23.
Offer details
Shop all minis
HOLIDAY PEANUTS® + TOYS FOR TOTS
Hallmark will donate $1 to Toys for Tots each time you buy a holiday Peanuts® Keepsake Ornament, beginning July 15.
Offer details
EARN A FREE ORNAMENT IN TWO SHOPPING TRIPS
Get a free Soulful Saxophone ornament when you buy a Keepsake Ornament at Ornament Premiere and at Ornament Debut. Coupon and Crown Rewards number required.
Offer details
KEEPSAKE ORNAMENT CLUB MEMBER EXCLUSIVE
Free A Glistening Gift for You metal ornament when you buy a Keepsake Ornament priced $9.95 or more during Ornament Premiere, July 15–23, while supplies last.
Offer details
More about KOC
NEW KEEPSAKE POWER CORD
Get a free Keepsake Power Cord when you buy any Storytellers Keepsake Ornament, July 15–23. Limit one per customer.
Offer details
Our family isn't complete without you
Join our community of ornament enthusiasts and get access to club exclusives at Ornament Premiere!
The benefits don’t stop there. You’ll also get mailed newsletters, access to our members-only online community, a free video streaming service (U.S. only) and access to limited-edition products.
Join the Keepsake Ornament Club