The story of Trollbeads began in Copenhagen, Denmark in 1976, when Soren “Silversmith” Nielsen created the first Trollbead, Faces. The sterling silver bead, faces, is named for the no less than 6 faces that decorate it. Soren “Silversmith” Nielsen sold the Faces Bead from his father Svend Nielsen’s jewelry shop in Central Copenhagen. The trending fashion at the time of Trollbeads creation was to wear a single silver bead on a leather cord necklace. Instead of hanging the bead from an eyelet, Nielsen placed an opening through the center of the bead. Later his sister, Lise Aagaard, began to place the beads on silver bracelets.
Lise Aagaard, the founder of Trollbeads, went on to open her own jewelry store. One day a customer asked to place more than one bead on her bracelet. The storekeeper was surprised, but added another bead to the customer’s bracelet. This is how the bead-on-bracelet jewelry concept was born.
From the suggestion of one customer the Trollbeads brand and adventure was created. In cooperation with customers and with their wishes in mind, the collection grew. Today Trollbeads can be found in over 400 cities worldwide.